The Client
The Centre for Enterprise at the University of York is one of 4 Government funded Centres for Excellence in Enterprise in the UK.

The Brief
As a new facility, the CETLE required an event to raise it's profile on campus. The event must encourage entrepreneurial activity amongst the students, and enable the CETLE to start a contact database which could be used as a precursor to a student enterprise club.

The Result
As it was the start of a new academic year, I suggested that we tap into the traditional past time for this period in the annual student cycle and run a beermat competiton. It could feed into the upcoming regional business plan competiton, and it would also generate a buzz about the cetle in an atmosphere which might encourage people to be creative. Beermats were distributed to all the campus bars, and some of the nearer pubs, and the response was excellent. This was the first in a series of competitions which led to the formation of the internationally recognised York Entrepreneurs Club.